Innovation Capability and Market Share: The Moderating Effect of Marketing Capability
نویسندگان
چکیده
منابع مشابه
The Effect of Entrepreneural orientation and Market orientation on Market performance of knowledge-based Companies with Mediating Role of Marketing Capability and Marketing Effectiveness
To achieve the desired market performance in the current competitive market and survive in this turbulent arena require appropriate orientations by companies. The use of entrepreneurial orientation and market orientation approaches in this area can be effective. Companies, especially knowledge-based companies, should obtain appropriate market share in a competitive market by applying marketing ...
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ژورنال
عنوان ژورنال: International Journal of Innovative Research and Development
سال: 2020
ISSN: 2278-0211
DOI: 10.24940/ijird/2020/v9/i1/jan20017